Following is the latest announcement sent out by Pia to the membership on July 11, 2015:
Now that the rains have finally arrived, CHOP is ready to kick off its first lecture for the year, and our theme is PROMOTING PHILIPPINE CUISINE VIA SOCIAL MEDIA, to be held
at the Aguinaldo Shrine in Kawit, Cavite on Saturday, August 1, 2015, 2:00pm to
6:00pm.
The lecture focuses on how we can use the different social
media apps such as Twitter, Facebook, Tumblr, Instragram and others to promote
and broadcast our cuisine worldwide and instantaneously.
For those who want to attend and learn, you will need to
bring your smartphones fully charged or bring a battery charger. We will
be sending you another email with the step-by-step instructions on how to load
these apps into your phones so that everyone will already have the apps
installed before the lecture. The shrine is wi-fi friendly so we will be
able to send out our blogs right away.
Cost of the lecture is P1,200 per member and P1,400 for
non-members. Members may bring friends. Payments are to be deposited to
the CHOP account at BDO # 535-800-8146.
Pia will need a headcount by Monday July 20 to
give the caterer and speaker an idea of how many are attending.
Thanks to our CHOP member, Ige Ramos, he was able to get
the venue for free and has arranged that a complimentary tour of the shrine be
given to members at 2:30 pm.
The schedule of events is as follows:
2:00 pm Registration
2:30 pm Shrine tour
3:30 pm. Lecture on promoting Philippine
food on social media by Carlo Fong Luy
5:00 pm. Merienda Cena, catered by Sonny
Lua of Asiong's in Cavite City
6:00 pm End with seeing the Aguinaldo Shrine
lighted up, a pretty picture indeed *
* During the last Independence Day celebration, an amazing
video mapping was done at the shrine but this is no longer available.
However, you may view this feat on youtube. Click on this link to
see: http://www.interaksyon.com/lifestyle/amazing-video-watch-aguinaldo-shrine-come-to-life-with-a-spectacular-video-mapping-show.
If this lecture and food is interesting for you to come
and join, please reply to Pia only, so as not to clog up everyone's email
unnecessarily.
To use as photos to blog about and to satisfy our food
cravings for traditional Caviteño cuisine, our menu is:
Pancit
Pusit
Trio of Karekare, Pork Adobo and Kilawing Papaya
Tortang Talong at Aimasag
TInolang Manok
Pan de Troso
Leche Flan and Mongo Pandan Cuchinta
Beverage: Kamias Malungay juice
There will also be a few purveyors of fine Cavite food
that we can taste and buy. They will be there as early as 2:00 pm.
Quesillo which is Cavite' version of Kesong
Puti
Tamales
Bibingka Samala
Haleya de Sampaloc
Fish Roe
To help save our environment, please bring your
eco-friendly bags and or coolers stashed in your car for your purchases.
Transport is on your own as getting there in a
Saturday afternoon is not very difficult. We can carpool, and riders can
share in the cost.
Directions from SM Mall of Asia to Aguinaldo Shrine,
Kawit, Cavite
Click on this link for detailed directions:
https://www.google.com.ph/?gfe_rd=cr&ei=QWfOU6KbGMHK8geel4D4Dw#q=Directions+from+SM+Mall+of+Asia+to+Aguinaldo+Shrine%2C+Kawit%2C+Cavite
For those of you coming from the North, just take EDSA and
get back on to Roxas Blvd. to enter Cavitex and follow above directions from
that point.
Feel free to share this among friends who may be
interested in either the lecture or the food or both. We hope to see many
members attending this event.
* * * * * * *
[See below for older posts]
This Lecture/Seminar is being
organized by Pia Lim-Castillo and Ige Ramos, and will be conducted by social
media expert Carlo Fong Luy. The objective of this hands-on seminar is to
familiarize participants with the different social media platforms in use
today, and the important role they could play in promoting Pinoy food. By the
end of the talk, participants should be able to use social media efficiently
and effectively to spread their message, establish a personal brand online, and
connect CHOP or themselves with the right followers and target audience. More
details will be announced as they get confirmed.
OBJECTIVE & PLANNED
PROGRAM
(The information below is
still subject to change.)
OBJECTIVE: To familiarize participants with
the different social media platforms in use today. We will discuss how each one
is used, perceived, and their role in food blogging and advocacy. Hopefully by
the end of the talk, participants should be able to use social media
efficiently and effectively to spread their message, establish a personal brand
online and to connect CHOP or themselves with the right followers and target
audience.
Prerequisites: The following apps should be
downloaded into the phones of the participants:
1. Tumblr
2.
Twitter
3. Instagram
PLANNED PROGRAM
Social Media and Food Blogging
I. Introduction
a. A brief
background of blogging from online personal diarists, to Wordpress and Blogspot
of the late 2000’s and today’s blogs integrated with social media platforms.
b. Millennials
and their food – the trend and its impact.
II. Picture-taking on the hand-held
device
a. Tips on
taking food pictures https://www.youtube.com/watch?v=GSfrjvF86aE
Talk about aspect, how to take pictures of food,
filters, and more.
b. Photo
editing on Snapseed
c. Collages on
Pic Stitch
III. Hashtags, check-ins, handles, and location
tags.
a. Handles –
your social media name
b. The hashtag http://mashable.com/2013/10/08/what-is-hashtag/
c. Sharing your
location
d. Yelp,
Foursquare, (and Looloo)
Talk about how these apps are used to review
restaurants and other establishments
IV. Facebook
V. Twitter
VI. YouTube
VII. Instagram
VIII. Tumblr
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